Who We Are
Our work bridges data and design, psychology and lived experience.
We combine behavioral science with spatial thinking to understand not just how systems function, but how they are experienced.
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Our Team
David Goldstzajn Farelo
Co-Founder & Behavioral Scientist David focuses on understanding complex systems through data, behavioral research, and analytical frameworks. His work helps clients uncover patterns, evaluate performance, and make informed decisions by translating complexity into clear, actionable insights.
Co-Founder & Lead Strategist Julian K. Phillips
Julian works at the intersection of place and policy, using engagement and spatial thinking to shape how systems are experienced. His work centers on guiding clients through public processes, cultural contexts, and decision-making structures that connect people to place in meaningful ways.